MK 374 - Global Marketing

The course presents current frameworks and applications to prepare students for the opportunities and challenges of entering and operating effectively in global markets. Topics centering on adaptation of products and services, pricing, distribution, and channels of communications to fit each distinct, foreign market, along with exploration of cultural issues, are presented through discussions, readings, cases, class presentations and projects.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350