MK 362 - Marketing: The Cruise Industry
This course examines the consumer cruise line experience from a marketing and tourism perspective. Offers in-depth exposure to central industry ideas; the definitions and history of cruising, the geography of cruising, a discussion of who cruises and why, how to market to specific targeted segments in the marketplace, strategic and tactical elements of the marketing plan, and incentives of cruises.
Clock Hours - (Lect-Lab): (2-2.5)
Permissions Required: Instructor
Term Offered: Every Summer
Click here for Fall 2019 course scheduling information.
[Add to Catalog]