BA 495 - Strategic Management Capstone

This course focuses on the coordination and integration of functional business areas into the competitive approach a company takes to achieve superior market performance. Content includes analyzing the effects of industry and competitive environments on the firm, determining the strategic basis upon which the firm should compete, and formulating and implementing action plans to enhance performance.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: ACC 225 AND ACC 226 AND BA 260 AND BA 300 AND MK 350

Class Level Restriction: Senior

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