|
Apr 20, 2024
|
|
|
|
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]
|
MK 360 - Sports Marketing This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers.
Prerequisites: MK 350
Credits: 3 Clock Hours - (Lect-Lab): (3-0)
|
|