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    Jun 06, 2020  
2010 - 2011 Catalog of Courses 
    
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

MK 360 - Sports Marketing


This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers.

Prerequisites: MK 350  

Credits: 3
Clock Hours - (Lect-Lab): (3-0)


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