Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Jun 06, 2020  
2010 - 2011 Catalog of Courses 
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

MK 360 - Sports Marketing

This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers.

Prerequisites: MK 350  

Credits: 3
Clock Hours - (Lect-Lab): (3-0)

Click here for Summer 2020 course scheduling information.

Click here for Fall 2020 course scheduling information.