Dec 06, 2019  
2010 - 2011 Catalog of Courses 
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

MK 360 - Sports Marketing

This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers.

Prerequisites: MK 350  

Credits: 3
Clock Hours - (Lect-Lab): (3-0)

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