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Apr 25, 2024
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2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]
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MK 374 - Global Marketing
Assessing global markets, comparing marketing systems; management of international marketing operations; focusing on distribution, promotional, and pricing problems faced by firms engaging in global trade.
Prerequisites: MK 350
Credits: 3
Clock Hours - (Lect-Lab): (3-0)
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