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Apr 24, 2024
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2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]
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MK 376 - Managing Customer Value This course establishes the strategic marketing structure for a firm’s ability to combine and manage the dimensions of product/service quality, customer service, and price in a way to create an enduring competitive advantage. The course uses lectures, discussion, case and spreadsheet analysis to achieve its objective.
Prerequisites: MK 350
Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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