Sep 19, 2019  
2010 - 2011 Catalog of Courses 
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

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MK 378 - Services Marketing

This course is designed to prepare students to become effective executives of service organizations, or of goods producing organizations that emphasize the service dimension of their products, as well as to become more enlightened customers of service firms. Cases and projects give students experience in wrestling with the decisions that need to be made to effectively manage service organizations.

Prerequisites: MK 350 

Credits: 3
Clock Hours - (Lect-Lab): (3-0)

Click here for Fall 2019 course scheduling information.

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