MK 350 - Marketing

The course stresses marketing activities such as the marketing of goods and services and ideas in both business and non-business organizations. There is an emphasis on concepts of marketing and application of these concepts in decision-making and managing marketing variables in a dynamic domestic and international environment. Marketing principles are applied in a computerized industry game and/or cases.

Prerequisites: (BA 103 OR ACC 225) AND (ECON 262 OR ECON 272) AND CO2 course

Credits: 4
Clock Hours - (Lect-Lab): (4-0)
Notes: Junior standing required.