Marketing Major

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REQUIREMENTS FOR A BACHELOR OF ARTS DEGREE WITH A MAJOR IN MARKETING:

Liberal Arts Core - Credits: 39

See Liberal Arts Core for course choices

Communication	CO1/CO2	Any one approved CO1^a course and any one approved
	or	CO2^acourse (Credits: 7 - 10)
	CO2/CO3	Any one approved CO2^a course and any one approved
		CO3^acourse (Credits: 7 - 8)

Mathematics	MA1	MATH 110 ^a or MATH 113 ^a (Credits: 4)

Arts & Humanities	AH^b	Any two approved AH courses(Credits: 8)

History	HI^b	Any one approved HI course(Credits: 4)

Social & Behavioral Sciences	SS^b	Any one approved SS course(Credits: 4)

Natural & Physical Sciences	SC1	Any one approved SC1 course (Credits: 4)
	SC1 or SC2	Any one approved SC1 or SC2 course (Credits: 3 - 4)

Physical Well-Being	PE/ES	Any one PE course or ES 100 (Credits: 1)

Major Requirements: Credits: 76

Common SOBA Requirements:

ACC 225 - Introduction to Financial Accounting Credits: 4
ACC 226 - Introduction to Managerial Accounting Credits: 4
BA 222 - Management Information Systems Credits: 4
BA 253 - Business Statistics Credits: 4 ^a
BA 260 - Business Law and Ethics Credits: 4
BA 301 - Management and Organizational Behavior Credits: 4
BA 353 - Operations Management Credits: 4
BA 380 - Financial Management Credits: 4
BA 496 - Senior Seminar in Strategic Management Credits: 4
ECON 262 - Principles of Microeconomics Credits: 4
ECON 272 - Principles of Macroeconomics Credits: 4
MK 350 - Marketing Credits: 4

Marketing Requirements:

MK 385 - Consumer Behavior Credits: 4
MK 486 - Marketing Research Credits: 4
MK 488 - Marketing Strategy and Policy Credits: 4
One 300- or 400-level ECONOMICS course Credits: 4

Marketing Management Electives (8 credits required):

MK 366 - Topics in Marketing Credits: 1-4
MK 370 - Selling and Sales Promotion Credits: 4
MK 371 - Advertising and Public Relations Credits: 4
MK 372 - Retailing Credits: 4
MK 374 - Global Marketing Credits: 4
MK 376 - Managing Customer Value Credits: 4
MK 378 - Services Marketing Credits: 4
MK 380 - Social Media Marketing Credits: 4
MK 470 - Innovation, Design and Development Credits: 4

Experiential and Focused Topics Electives (4 credits required):

BA 437 - Internship in Business Credits: 4 - Marketing related
MK 260 - Business Creativity and Innovation Credits: 4
MK 360 - Sports Marketing Credits: 4
MK 362 - Marketing in the Cruise Industry Credits: 4
MK 364 - Business of Gaming Credits: 4
MK 368 - Research Topics - Marketing Credits: 1-3
MK 460 - Applied Marketing Projects Credits: 1-3
MK 462 - Seminar in Marketing Credits: 1-3

Free Electives - Credits: Variable

TOTAL REQUIRED FOR GRADUATION - CREDITS: 120

^aCheck course description for minimum grade in prerequisite course(s) required to enroll in this course.

^b A minimum of 15 credits of coursework must be completed in the combined areas of AH/HI/SS.

Note: Among the total credits required for graduation, at least 36 credits must be upper division (300- and 400-level) courses.

Note: Students completing the Liberal Arts Core in fewer than 39 credits will have additional free electives.

Note: Students who have met a prerequisite or required course through transfer, examinations, or assessment of prior learning will have additional free electives.

Note: The 24 credits used to satisfy an option in Marketing may not be used to satisfy any other major, minor, or option within the School of Business Administration.

Freshman Map to Graduation:

Marketing Major: Freshman Map

Transfer Map to Graduation:

Marketing Major: Transfer Student Map