Marketing Minor

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REQUIREMENTS FOR A MINOR IN MARKETING:

A student majoring in any discipline other than Business Administration may complete a minor in Marketing upon satisfactorily completing the following requirements:

Required courses:

MK 350 - Marketing Credits: 4
MK 385 - Consumer Behavior Credits: 3
MK 488 - Marketing Strategy and Policy Credits: 4

Subtotal - Credits: 11

Marketing Management

Minimum of 6 credit hours from the following:

MK 366 - Topics in Marketing Credits: 1-3
MK 370 - Selling & Sales Promotion Credits: 3
MK 371 - Advertising & Public Relations Credits: 3
MK 372 - Retailing Credits: 3
MK 374 - Global Marketing Credits: 3
MK 376 - Managing Customer Value Credits: 3
MK 378 - Services Marketing Credits: 3
MK 470 - Innovation, Design & Development Credits: 3
MK 486 - Marketing Research Credits: 4

Subtotal Marketing Management - Credits: 6

Experiential and Focused Topics

Minimum of 3 credit hours from the following:

MK 260 - Business Creativity & Innovation Credits: 2
MK 360 - Sports Marketing Credits: 3
MK 362 - Mktg in the Cruise Industry Credits: 3
MK 364 - Business of Gaming Credits: 4
MK 460 - Applied Marketing Projects Credits: 1-3
MK 462 - Seminar in Marketing Credits: 1-3

Subtotal Experiential and Focused Topics - Credits: 3-4

TOTAL REQUIRED FOR MARKETING MINOR - CREDITS: 20-21

Note: Only one course used towards a major or option may also be used as an elective in the Marketing minor.