Marketing Major

Print Degree Planner (opens a new window) |

REQUIREMENTS FOR A BACHELOR OF ARTS DEGREE WITH A MAJOR IN MARKETING:

Liberal Arts Core - Credits: 33

See Liberal Arts Core for course choices

First-Year Launch Course	FLC	FLC 100 (Credits: 1)

Communication	CO1/CO2	COMP 150 ^p and any one approved
	or	CO2^pcourse (Credits: 6)
	CO2/CO3	Any one approved CO2^p course and any one approved
		CO3^pcourse (Credits: 6)

Mathematics	MA1	MATH 132 ^p (Credits: 3)

Arts & Humanities	AH	Any one approved AH course (Credits: 3)

Arts & Humanities	AH	One additional approved AH course (Credits: 3)

History	HI	Any one approved HI course (Credits: 3)

Social & Behavioral Sciences	SS	Any one approved SS course (Credits: 3)

AH/HI/SS^b	AH or HI or SS	One additional approved AH^b or HI^b or SS^b course (Credits: 3)

Natural & Physical Sciences	SC1	Any one approved SC1 course (Credits: 4)
	SC1 or SC2	Any one approved SC1 or SC2 course (Credits: 3-4)

Major Requirements - Credits: 60

Core Courses:

MK 250 - Principles of Marketing Credits: 3
MK 381 - Introduction to Digital Marketing Credits: 3
MK 385 - Consumer Behavior Credits: 3 ^p
MK 480 - Modern World: Marketing Strategies and Ethics Credits: 3 ^p
MK 486 - Marketing Research and Analytics Credits: 3 ^p

Major Electives:

Upper Division Requirement - Credits: 36

Among the total required courses, at least 36 credits must be upper division (300- and 400-level) courses. This major will require additional courses to meet the upper division requirement.

Free Electives - Credits: Variable

TOTAL REQUIRED FOR GRADUATION - CREDITS: 120

^b A minimum of 15 credits of coursework must be completed in the combined areas of AH/HI/SS.

^eOnly one internship can be used towards any School of Business Administration major or minor.

^p This course has a prerequisite. You must complete the prerequisite course(s) before enrolling in this course. Sometimes you are given a choice or a list of prerequisites to complete

ⁿStudents may substitute a higher calculus sequence math course for MATH 132 . [Details: Higher calculus sequence math course list: MATH 121 , MATH 221 , MATH 222 ]

Note: Among the total credits required for graduation, at least 36 credits must be upper division (300- and 400-level) courses.

Note: Students completing the Liberal Arts Core in fewer than 33 credits will have additional free electives.

Note: Students who have met a prerequisite or required course through transfer, examinations, or assessment of prior learning will have additional free electives.