MK 350 - Marketing

The course stresses marketing activities such as the marketing of goods and services and ideas in both business and non-business organizations. There is an emphasis on concepts of marketing and application of these concepts in decision-making and managing marketing variables in a dynamic domestic and international environment. Marketing principles are applied in a computerized industry game and/or cases.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: BA 103 OR ACC 225 AND ECON 262 OR ECON 272 AND one CO2 course [Details: CO2 course list: COMP 215, COMP 250, COMP 252, COMP 253, ENGL 268, HIST 250, SOC 210].