MK 370 - Selling and Sales Promotion

Course introduces students to many techniques of establishing strong relationships between sellers and buyers. This includes initial contact, presentations, negotiating, handling objections, closing, and account management. Students are required to practice presentation skills. Many guest speakers share insights into a variety of sales-oriented careers. Various methods of consumer and trade sales promotion are examined and evaluated.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites:

MK 350