MK 360 - Sports Marketing

This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. Spectator sports and participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, marketing of international sports and events, and spectators as consumers.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350