MK 362 - Marketing in the Cruise Industry

This course examines the consumer cruise line experience from a marketing and tourism perspective. Offers in-depth exposure to central industry ideas; the definitions and history of cruising, the geography of cruising, a discussion of who cruises and why, how to market to specific targeted segments in the marketplace, strategic and tactical elements of the marketing plan, and incentives of cruises.

Credits: 4

Clock Hours - (Lect-Lab): (3-3)