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    Dec 04, 2023  
2015 - 2016 Catalog of Courses 
    
2015 - 2016 Catalog of Courses [ARCHIVED CATALOG]

MK 370 - Selling and Sales Promotion


Course introduces students to many techniques of establishing strong relationships between sellers and buyers. This includes initial contact, presentations, negotiating, handling objections, closing, and account management. Students are required to practice presentation skills. Many guest speakers share insights into a variety of sales-oriented careers. Various methods of consumer and trade sales promotion are examined and evaluated.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: