MK 371 - Advertising and Public Relations

Student teams are assigned realistic advertising and public relations assignments so they can experience the roles and responsibilities of professionals in these two marketing arenas. Advertising assignments include preparing the preliminary stages of individual advertisements and campaigns as well as presenting these to the client. PR assignments include preparing news releases and planning and conducting a news conference.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350