MK 372 - Retailing

This Retail Marketing course introduces students to a variety of notions and considers both traditional and technology-generated retail sales. This course will include topics such as: general merchandising, operations, math of retail, advertising, psychology, target markets, communication, decision making, problem solving, display, visual merchandising, human relations, product knowledge, service, selling, marketing of products, economics, cash flow, management, and leadership.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites:

MK 350

Class Level Restriction: Junior standing