MK 378 - Services Marketing

The integration and application of business theories, techniques and skills to service organization with emphasis on the distinctive challenges of delivering superior service quality and satisfaction by attracting new customers and keeping current customers. The course uses a mix of lectures, discussions, cases and projects to give students experience with the unique service quality decisions to effectively manage service organizations.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350