Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Jun 24, 2024  
2015 - 2016 Catalog of Courses 
    
2015 - 2016 Catalog of Courses [ARCHIVED CATALOG]

MK 385 - Consumer Behavior


This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350 

Class Level Restriction: Junior standing