MK 385 - Consumer Behavior

This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.

Credits: 4

Clock Hours - (Lect-Lab): (4-0)

Prerequisites: MK 350

Class Level Restriction: Junior standing