BA 205 - New Business Venturing

This course introduces students to starting and operating a business. At the macro level, students are exposed to how business interacts with government, financial institutions and society. At the micro level, students are exposed to customer psychology, basic economics, data analysis and interpretation. Individual research and writing a business plan are required. Other topics covered include franchising, home-based businesses and e-commerce.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)