MK 350 - Principles of Marketing

This course introduces the principles of marketing activities such as the marketing of goods and services and ideas in both business and non-business organizations. There is an emphasis on the concepts of marketing and their application in strategic planning and decision making in dynamic domestic and international environments. Marketing principles are operationalized in a computer application market place simulation.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Class Level Restriction: Junior