Jan 18, 2020  
2017 - 2018 Catalog of Courses 
2017 - 2018 Catalog of Courses [ARCHIVED CATALOG]

MK 362 - Marketing: The Cruise Industry

This course examines the consumer cruise line experience from a marketing and tourism perspective. Offers in-depth exposure to central industry ideas; the definitions and history of cruising, the geography of cruising, a discussion of who cruises and why, how to market to specific targeted segments in the marketplace, strategic and tactical elements of the marketing plan, and incentives of cruises.

Credits: 3

Clock Hours - (Lect-Lab): (2-2.5)

Permissions Required: Instructor

Term Offered: Every Summer

Click here for Fall 2019 course scheduling information.

Click here for Spring 2020 course scheduling information.