|
Apr 27, 2024
|
|
|
|
2022-2023 Catalog of Courses [ARCHIVED CATALOG]
|
MK 360 - Sports Marketing This course is based on the study of sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are studied. Specific topics include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports events, and spectators as consumers.
Credits: 3
Clock Hours - (Lect-Lab): (3-0)
Prerequisites: MK 250 or concurrent enrollment in MK 250
Minimum Class Standing: Junior
Notes: MK 250 may be taken concurrently with MK 360.
|
|