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Apr 27, 2024
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2022-2023 Catalog of Courses [ARCHIVED CATALOG]
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MK 371 - Integrated Marketing Communications Integrated Marketing Communications (IMC) is the coordination of the organization’s advertising and promotional efforts. This course integrates concepts learned in other marketing classes and applies them intending to achieve consistent marketing communications efforts across different channels.
Credits: 3
Clock Hours - (Lect-Lab): (3-0)
Prerequisites: MK 250 or concurrent enrollment in MK 250
Minimum Class Standing: Junior
Notes: MK 250 may be taken concurrently with MK 371.
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