MK 480 - Modern World: Marketing Strategies and Ethics

A marketing-centered liberal arts outcome-focused course addressing marketing strategy and ethical marketing decision making utilizing knowledge, critical thinking tools and skills, effective business communication, and teamwork. The course will potentially use the case approach and may include a current marketing issue or event as a platform for student analysis of marketing strategy and ethics.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 250 and (MK 385 or MK 486)

Minimum Class Standing: Senior

Program Restriction: Must be a declared major or minor in Marketing.