Marketing

Associate Dean: Paul Clay
Email: pfclay@fortlewis.edu

The Marketing major examines and explores business activities designed to plan, price, promote, and distribute goods and services to a range of consumers. A large part of the consumer dollar gets directed to marketing, creating vast opportunities for graduates with marketing skills. Careers in marketing may be pursued in industry, government, and not-for-profit organizations in such areas as digital media, purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs.

Learning Outcomes

The learning outcomes of the Marketing degree program are designed so that students will:

Demonstrate knowledge in the field of study:
a. Objective 1 - Knowledge of the economy, the principles of modern business, and organizational practices.
b. Objective 2 - Identify core concepts and knowledge of marketing and the role of marketing in modern business and the economy.
c. Objective 3 - Knowledge of social, legal, ethical, and digital technologies in developing marketing strategies.
Apply marketing concepts, tools, and digital technologies to engage, measure, analyze, and interpret meaningful marketing information:
a. Objective 1 - Collect, organize, analyze and interpret consumer data to make informed marketing decisions.
b. Objective 2 - Engage digital marketing, website design and social media, and technologies in the practice of marketing.
Utilize appropriate modes of communication to effectively convey marketing intelligence and information.
a. Objective 1 - Ability to develop and communicate marketing strategies accompanied with their tactical elements that incorporate psychological, sociological, and other meaningful constructs.
b. Objective 2 - Report marketing intelligence to internal and external stakeholders of an organization.
Demonstrate teamwork skills by providing valuable contributions to projects produced in a collaborative environment.

Fort Lewis College is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). The School of Business Administration’s degree program in Marketing is included in the scope of accreditation.

School of Business Administration: Click here for more information

Major in Marketing

Marketing Major

Minor in Marketing

Marketing Minor

Certificate

Digital Marketing Certificate