Marketing Minor

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Requirements for a Minor in Marketing:

No more than one course from the major department will count toward any minor. A student majoring in any discipline other than Marketing or Business Administration may complete a minor in Marketing upon satisfactorily completing the following requirements:

Prerequisites:

BA 103 - The U.S. Business System Credits: 4
OR
ACC 225 - Introduction to Financial Accounting Credits: 4
ECON 262 - Principles of Microeconomics Credits: 4
OR
ECON 272 - Principles of Macroeconomics Credits: 4

Required Courses:

MK 350 - Marketing Credits: 4
MK 385 - Consumer Behavior Credits: 4
MK 488 - Marketing Strategy and Policy Credits: 4

Marketing Management:

Minimum of 8 credit hours from the following:

MK 366 - Topics in Marketing Credits: 1-4
MK 370 - Selling and Sales Promotion Credits: 4
MK 371 - Advertising and Public Relations Credits: 4
MK 372 - Retailing Credits: 4
MK 374 - Global Marketing Credits: 4
MK 376 - Managing Customer Value Credits: 4
MK 378 - Services Marketing Credits: 4
MK 486 - Marketing Research Credits: 4

Experiential and Focused Topics:

Minimum of 4 credit hours from the following:

MK 260 - Business Creativity and Innovation Credits: 4
MK 360 - Sports Marketing Credits: 4
MK 362 - Marketing in the Cruise Industry Credits: 4
MK 364 - Business of Gaming Credits: 4