Marketing Major

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The Marketing Major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.

Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs.

A STUDENT STUDYING MARKETING MUST COMPLETE THE FOLLOWING REQUIREMENTS:

Liberal Arts Core - Credits: 39

See Liberal Arts Core .

Major Requirements:

Common SOBA Requirements:

ACC 225 - Intro to Financial Accounting Credits: 4
ACC 226 - Intro to Managerial Accounting Credits: 4
BA 253 - Business Statistics Credits: 4
BA 260 - Legal Environment of Business Credits: 3
ECON 262 - Principles of Microeconomics Credits: 3
ECON 272 - Principles of Macroeconomics Credits: 3
BA 301 - Management & Organizational Behavior Credits: 4
MK 350 - Marketing Credits: 4
BA 353 - Operations Management Credits: 4
BA 380 - Financial Management Credits: 4
BA 496 - Senior Seminar in Strategic Management Credits: 4

Subtotal Common SOBA Requirements - Credits: 41

Auxiliary Requirement:

CSIS 222 - Management Information Systems Credits: 4

Marketing Requirements:

One (1) 300- or 400-level Economics Course - Credits: 4

MK 385 - Consumer Behavior Credits: 3
MK 486 - Marketing Research Credits: 4
MK 488 - Marketing Strategy and Policy Credits: 4

Subtotal Requirements: Credits - 15

Plus a minimum of six (6) credits from the following Marketing Management electives:

MK 366 - Topics in Marketing Credits: 1-3
MK 370 - Selling & Sales Promotion Credits: 3
MK 371 - Advertising & Public Relations Credits: 3
MK 372 - Retailing Credits: 3
MK 374 - Global Marketing Credits: 3
MK 376 - Managing Customer Value Credits: 3
MK 378 - Services Marketing Credits: 3
MK 470 - Innovation, Design & Development Credits: 3

Subtotal Marketing Management - Credits: 6

Plus a minimum of three (3) credits from the following Experiential and Focused Topics electives:

BA 437 - Internship in Business Credits: 3 - Marketing related
MK 260 - Business Creativity & Innovation Credits: 2
MK 360 - Sports Marketing Credits: 3
MK 362 - Marketing in the Cruise Industry Credits: 3
MK 364 - Business of Gaming Credits: 4
MK 368 - Research Topics-Marketing Credits: 1-3
MK 460 - Applied Marketing Projects Credits: 1-3
MK 462 - Seminar in Marketing Credits: 1-3

Subtotal Experiential and Focused Topics - Credits: 3-4

Subtotal Marketing Requirements - Credits: 24-25¹

Total Major Requirements - 69-70

Free Electives (variable)

TOTAL REQUIRED FOR GRADUATION - CREDITS: 120*

* Among the minimum 120 credits required for the degree, 45 credits must be upper-division (300- and 400-level) courses.

¹The 24-25 credits used to satisfy an option in Marketing may not be used to satisfy any other major, minor, or option within the School of Business Administration.

Note to transfer and former students: If you have taken any of your major requirements and received a different number of credits than listed above, you may need to complete additional major credit requirements.

Marketing Major Suggested Course Sequence¹


Freshman Fall Semester		Freshman Winter Semester³
COMP 125 or COMP 150 LIBERAL ARTS CORE (SC1) LIBERAL ARTS CORE (HI)² LIBERAL ARTS CORE (AH)²	3-4 4 3-4 3-4	COMP 126 or COMP 150 LIBERAL ARTS CORE (SC2) LIBERAL ARTS CORE (AH)² MATH 110 ES 100 /PE	3-4 3-4 3-4 4 1
Total Credits	14-16	Total Credits	14-17

Sophomore Fall Semester		Sophomore Winter Semester
COMP 252 ACC 225 ECON 262 (SS)² BA 253 (MA)	4 4 3 4	ACC 226 ECON 272 (SS)² BA 260 CSIS 222 Free Elective	4 3 3 4 3
Total Credits	15	Total Credits	17

Junior Fall Semester		Junior Winter Semester
BA 301 MK 350 BA 380 Free Elective	4 4 4 3	BA 353 MK 385 Upper Level ECON Major Elective	4 3 4 3-4
Total Credits	15	Total Credits	14-15

Senior Fall Semester		Senior Winter Semester
MK 486 EGC Major Elective Free Elective	4 3-4 3-4 4	BA 496 MK 488 EGC Free Elective	4 4 3-4 4
Total Credits	14-16	Total Credits	15-16

¹ In order to graduate in four years, the recommended number of credits per semester is 15 credits (8 semesters X 15 credits = 120 credits for graduation).

² There is a specific group of lower level Liberal Arts Core courses. The group contains AH, HI, and SS courses. Students must complete a total of 15 credits in that group with at least 1 course from HI, 2 courses from AH, and 1 from SS (both Econ 262 and 272 will satisfy this SS requirement).

³By the end of the Freshman year, a student should have completed COMP 150 (or equivalent) and 30 credits.