Skip to Navigation
    Fort Lewis College
   
 
  Jul 27, 2017
 
 
    
Skip Navigation
2011 - 2012 Catalog of Courses [ARCHIVED CATALOG]

Marketing Major


Return to: Majors, Options, and Minors

The Marketing Major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.

Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs.

A STUDENT STUDYING MARKETING MUST COMPLETE THE FOLLOWING REQUIREMENTS:


Liberal Arts Core - Credits: 39


See Liberal Arts Core .

Subtotal Common SOBA Requirements - Credits: 41


Auxiliary Requirement:


Marketing Requirements:


  • One (1) 300- or 400-level Economics Course - Credits: 4

Subtotal Requirements: Credits - 15


Plus a minimum of six (6) credits from the following Marketing Management electives:


Subtotal Marketing Management - Credits: 6

Plus a minimum of three (3) credits from the following Experiential and Focused Topics electives:


Subtotal Experiential and Focused Topics - Credits: 3-4

Subtotal Marketing Requirements - Credits: 24-25¹


Total Major Requirements - 69-70


Free Electives (variable)


TOTAL REQUIRED FOR GRADUATION - CREDITS: 120*


* Among the minimum 120 credits required for the degree, 45 credits must be upper-division (300- and 400-level) courses.

1The 24-25 credits used to satisfy an option in Marketing may not be used to satisfy any other major, minor, or option within the School of Business Administration.

Note to transfer and former students: If you have taken any of your major requirements and received a different number of credits than listed above, you may need to complete additional major credit requirements.

Marketing Major Suggested Course Sequence¹


    

 

  Freshman Fall Semester            Freshman Winter Semester3     
  COMP 125  or COMP 150  
LIBERAL ARTS CORE (SC1)
LIBERAL ARTS CORE (HI)2
LIBERAL ARTS CORE (AH)²
  3-4
4
3-4
3-4
  COMP 126  or COMP 150 
LIBERAL ARTS CORE (SC2)
LIBERAL ARTS CORE (AH)²
MATH 110 
ES 100 /PE
  3-4
3-4
3-4
4
1
  Total Credits   14-16   Total Credits   14-17
               
  Sophomore Fall Semester       Sophomore Winter Semester    
  COMP 252 
ACC 225 
ECON 262  (SS)²
BA 253 (MA) 
  4
4
3
4
  ACC 226 
ECON 272  (SS)²
BA 260 
CSIS 222 
Free Elective
  4
3
3
4
3
  Total Credits   15   Total Credits   17
               
  Junior Fall Semester       Junior Winter Semester    
 

BA 301 
MK 350 
BA 380 
Free Elective

  4
4
4
3
  BA 353 
MK 385 
Upper Level ECON
Major Elective
  4
3
4
3-4
  Total Credits   15   Total Credits   14-15
               
  Senior Fall Semester       Senior Winter Semester    
  MK 486 
EGC
Major Elective
Free Elective
  4
3-4
3-4
4
 

BA 496 
MK 488 
EGC
Free Elective

  4
4
3-4
4
  Total Credits   14-16   Total Credits   15-16

1 In order to graduate in four years, the recommended number of credits per semester is 15 credits (8 semesters X 15 credits = 120 credits for graduation).

2 There is a specific group of lower level Liberal Arts Core courses. The group contains AH, HI, and SS courses. Students must complete a total of 15 credits in that group with at least 1 course from HI, 2 courses from AH, and 1 from SS (both Econ 262 and 272 will satisfy this SS requirement).

3 By the end of the Freshman year, a student should have completed COMP 150 (or equivalent) and 30 credits.

Return to: Majors, Options, and Minors