MK 370 - Selling & Sales Promotion

This course focuses on the relationships established between buyers and sellers, initial contact with prospects, sales presentations, negotiating, handling objections, closing, follow-through, and after-sale servicing. Guest speakers provide insights into a variety of sales-oriented careers. Also included is a module covering trade and consumer sales promotion techniques and practices.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 350 (minimum grade of C-)