MK 371 - Advertising & Public Relations

This course covers the role and structure of advertising and public relations agencies. Advertising topics: communications objectives, budgeting, media analysis, creative strategies, copy writing, and production. PR topics: news releases, strategy, press conferences, and crisis planning. An understanding of advertising and PR is provided as well as the basics for effectively evaluating and utilizing advertising and PR services.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 350 (minimum grade of C-)