2012 - 2013 Catalog of Courses [ARCHIVED CATALOG]
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MK 488 - Marketing Strategy and Policy
An integrated course in marketing strategy and policy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Heavy emphasis is placed on writing and presentation of marketing plans.
Credits: 4
Clock Hours - (Lect-Lab): (4-0)
Prerequisites: MK 350 (minimum grade of C-)
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