|
Dec 04, 2024
|
|
|
|
2015 - 2016 Catalog of Courses [ARCHIVED CATALOG]
|
MK 486 - Marketing Research This course provides students with a knowledge base and skills for planning and conducting a research project as the basis of making efficient, effective and ethical marketing decisions. A special emphasis is placed on the marketing research process to study behavior in the marketplace via exploratory approaches such as focus groups and more systematic approaches such as surveys.
Credits: 4
Clock Hours - (Lect-Lab): (4-0)
Prerequisites: MK 350 AND MK 385
|
|