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    Mar 28, 2024  
2017 - 2018 Catalog of Courses 
    
2017 - 2018 Catalog of Courses [ARCHIVED CATALOG]

MK 371 - Advertising and Public Relations


The course covers the role and structure of advertising and public relations agencies. Advertising topics: communications objectives, budgeting, media analysis, creative strategies, copywriting, and production. Public Relations topics: news releases, strategy, press conferences, and crisis planning. An understanding of advertising and public relations is provided as well as the basics for effectively evaluating and utilizing advertising and public relations services.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 350  or concurrent enrollment in MK 350  

Class Level Restriction: Junior

Notes:
MK 350  may be taken concurrently with MK 371.