MK 371 - Advertising and Public Relations

The course covers the role and structure of advertising and public relations agencies. Advertising topics: communications objectives, budgeting, media analysis, creative strategies, copywriting, and production. Public Relations topics: news releases, strategy, press conferences, and crisis planning. An understanding of advertising and public relations is provided as well as the basics for effectively evaluating and utilizing advertising and public relations services.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 350 or concurrent enrollment in MK 350

Class Level Restriction: Junior

Notes:
MK 350 may be taken concurrently with MK 371.