MK 486 - Marketing Research

This course provides students with a knowledge base and skill set to be able to plan, conduct, interpret, and present findings for a marketing research project. The outcome or marketing intelligence garnered from the research is then used to develop strategic marketing plans supported by their tactical elements. A special emphasis is placed on the study of behavior in the marketplace.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: BA 254 AND MK 350

Class Level Restriction: Senior