MK 385 - Consumer Behavior
This course explores behavioral theory as it relates to consumer and industrial decision processes. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.
Prerequisites: MK 350
Clock Hours - (Lect-Lab): (3-0)
Click here for Fall 2019 course scheduling information.
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