Nov 11, 2019  
2010 - 2011 Catalog of Courses 
    
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

MK 488 - Marketing Strategy and Policy


An integrated course in marketing strategy and policy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Heavy emphasis is placed on writing and presentation of marketing plans.

Prerequisites: MK 350 

Credits: 4
Clock Hours - (Lect-Lab): (4-0)


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