Sep 16, 2019  
2010 - 2011 Catalog of Courses 
2010 - 2011 Catalog of Courses [ARCHIVED CATALOG]

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MK 488 - Marketing Strategy and Policy

An integrated course in marketing strategy and policy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Heavy emphasis is placed on writing and presentation of marketing plans.

Prerequisites: MK 350 

Credits: 4
Clock Hours - (Lect-Lab): (4-0)

Click here for Fall 2019 course scheduling information.

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