MK 486 - Marketing Research

Information gained through the marketing research process can help marketing managers make sound, data-driven decisions. This course introduces students to the concepts, methods, and applications of these research practices. This course has an applied orientation in which students follow the steps of the marketing research process as part of a semester-long project.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: BA 254 and MK 250

Notes:
If pursuing a Digital Marketing Certificate you may need to seek an electronic override prior to registration from Skyhawk Station, advising, or the instructor.