MK 250 - Principles of Marketing

An introductory course covering the marketing strategy planning process. Key marketing topics are introduced, including: the marketing mix, the market environment, segmentation, targeting, positioning, and the marketing plan. The course places significant emphasis on material that relates to the four P’s of marketing: product, place, promotion, and price.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Minimum Class Standing: Sophomore