MK 371 - Integrated Marketing Communications

Integrated Marketing Communications (IMC) is the coordination of the organization’s advertising and promotional efforts. This course integrates concepts learned in other marketing classes and applies them intending to achieve consistent marketing communications efforts across different channels.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 250 or concurrent enrollment in MK 250

Minimum Class Standing: Junior

Notes:
MK 250 may be taken concurrently with MK 371.