ES 346 - Marketing in Sport, Recreation, and Wellness Organizations

How do sports organizations market events? What strategies do health clubs use attract new members? How are new community sports programs launched? This course introduces students to the marketing concepts and practices utilized by sport, recreation, and wellness organizations. Students apply contemporary marketing theory to analyze challenges facing health and human performance organizations.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Minimum Class Standing: Sophomore