MK 486 - Marketing Research

This course provides students with a knowledge base and skills for planning and conducting a research project as the basis of making efficient, effective and ethical marketing decisions. A special emphasis is placed on the marketing research process to study behavior in the marketplace via exploratory approaches such as focus groups and more systematic approaches such as surveys.

Prerequisites: MK 350 AND MK 385

Credits: 4
Clock Hours - (Lect-Lab): (4-0)