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    Nov 01, 2024  
2024-2025 Catalog of Courses 
    
2024-2025 Catalog of Courses

MK 385 - Consumer Behavior


This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 250  

Minimum Class Standing: Junior