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    Nov 01, 2024  
2024-2025 Catalog of Courses 
    
2024-2025 Catalog of Courses

MK 486 - Marketing Research


Information gained through the marketing research process can help marketing managers make sound, data-driven decisions. This course introduces students to the concepts, methods, and applications of these research practices. This course has an applied orientation in which students follow the steps of the marketing research process as part of a semester-long project.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: BA 254  and MK 250  

Notes:
If pursuing a Digital Marketing Certificate you may need to seek an electronic override prior to registration from Skyhawk Stationadvising, or the instructor.