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    Fort Lewis College
    Sep 24, 2023  
2015 - 2016 Catalog of Courses 
2015 - 2016 Catalog of Courses [ARCHIVED CATALOG]


Associate Dean: Elaine Labach
Advising Coordinator: Elaine Labach, Associate Dean

The Marketing degree program  is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) and is one of the four degree programs offered in the School of Business Administration (SOBA).

The Marketing Major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.

Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs.

School of Business Administration: Click here for more information  

Major in Marketing

Marketing Major  

Minor in Marketing

Marketing Minor