Associate Dean: Elaine Labach
Advising Coordinator: Elaine Labach, Associate Dean
The Marketing degree program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) and is one of the four degree programs offered in the School of Business Administration (SOBA).
The Marketing Major emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.
Careers in marketing may be pursued in industry, government, and not-for-profit organizations, in such areas as purchasing, marketing research, sales, advertising, retailing, sales promotion, product management, public relations, physical distribution, and consumer affairs.
School of Business Administration: Click here for more information
Major in Marketing
Minor in Marketing