Marketing Major

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REQUIREMENTS FOR A BACHELOR OF ARTS DEGREE WITH A MAJOR IN MARKETING:

Liberal Arts Core - Credits: 39

See Liberal Arts Core for course choices

Communication	CO1/CO2	Any one approved CO1^a course and any one approved
	or	CO2^acourse (Credits: 7 - 10)
	CO2/CO3	Any one approved CO2^a course and any one approved
		CO3^acourse (Credits: 7 - 8)

Mathematics	MA1	MATH 110 ^a or MATH 113 ^a (Credits: 4)

Arts & Humanities	AH^b	Any two approved AH courses(Credits: 8)

History	HI^b	Any one approved HI course(Credits: 4)

Social & Behavioral Sciences	SS^b	Any one approved SS course(Credits: 4)

Natural & Physical Sciences	SC1	Any one approved SC1 course (Credits: 4)
	SC1 or SC2	Any one approved SC1 or SC2 course (Credits: 3 - 4)

Physical Well-Being	PE/ES	Any one PE course or ES 100 (Credits: 1)

Major Requirements: Credits: 76

Common SOBA Requirements:

ACC 225 - Introduction to Financial Accounting Credits: 4
ACC 226 - Introduction to Managerial Accounting Credits: 4
BA 222 - Management Information Systems Credits: 4
BA 253 - Business Statistics Credits: 4
BA 260 - Business Law and Ethics Credits: 4
BA 301 - Management and Organizational Behavior Credits: 4
BA 353 - Operations Management Credits: 4
BA 380 - Financial Management Credits: 4
BA 496 - Senior Seminar in Strategic Management Credits: 4
ECON 262 - Principles of Microeconomics Credits: 4
ECON 272 - Principles of Macroeconomics Credits: 4
MK 350 - Marketing Credits: 4

Marketing Requirements:

MK 385 - Consumer Behavior Credits: 4
MK 486 - Marketing Research Credits: 4
MK 488 - Marketing Strategy and Policy Credits: 4
One 300- or 400-level ECONOMICS course Credits: 4

Marketing Management Electives (8 credits required):

MK 366 - Topics in Marketing Credits: 1-4
MK 370 - Selling and Sales Promotion Credits: 4
MK 371 - Advertising and Public Relations Credits: 4
MK 372 - Retailing Credits: 4
MK 374 - Global Marketing Credits: 4
MK 376 - Managing Customer Value Credits: 4
MK 378 - Services Marketing Credits: 4
MK 380 - Social Media Marketing Credits: 4

Experiential and Focused Topics Electives (4 credits required):

BA 437 - Internship in Business Credits: 4 ^e Marketing related
MK 260 - Business Creativity and Innovation Credits: 4
MK 360 - Sports Marketing Credits: 4
MK 362 - Marketing in the Cruise Industry Credits: 4
MK 364 - Business of Gaming Credits: 4
MK 368 - Research Topics - Marketing Credits: 1-3

Free Electives - Credits: Variable

TOTAL REQUIRED FOR GRADUATION - CREDITS: 120

^aCheck course description for minimum grade in prerequisite course(s) required to enroll in this course.

^b A minimum of 15 credits of coursework must be completed in the combined areas of AH/HI/SS.

^eOnly one internship can be used towards any School of Business Administration major or minor.

Note: Among the total credits required for graduation, at least 36 credits must be upper division (300- and 400-level) courses.

Note: Students completing the Liberal Arts Core in fewer than 39 credits will have additional free electives.

Note: Students who have met a prerequisite or required course through transfer, examinations, or assessment of prior learning will have additional free electives.

Freshman Map to Graduation:

Marketing Major: Freshman Map

Transfer Map to Graduation:

Marketing Major: Transfer Student Map