MK 360 - Sports Marketing

This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers.

Prerequisites: MK 350

Credits: 3
Clock Hours - (Lect-Lab): (3-0)