MK 362 - Mktg in the Cruise Industry

This course offers an in-depth look into the cruise line industry from the marketing and tourism perspective. It includes concepts of marketing cruises to specific segments, target markets, discussion of who cruises and why, consideration of specific market offerings and services, marketing and promotion of cruises, a competitive analysis of the cruise industry, along with other marketing topics.

Credits: 3
Clock Hours - (Lect-Lab): (2-3)